In the meantime, the identical data exhibit that the volume of end users that Entrepreneurs could arrive at with ads on YouTube in Hong Kong remained unchanged between Oct 2023 and January 2024.
You’ll uncover our complete Digital 2024: Hong Kong report while in the embed below (Just click here if you can’t see that, or if you can’t change the slides).
Even so the apparent distortions that frequently appear in X’s inferred gender data could be due largely for the substantial quantity of “non-human” accounts that characteristic in X’s active person data (e.
On a quarterly basis, the corporation’s data also reveal the size of Instagram’s advert viewers in Hong Kong remained unchanged in between October 2023 and January 2024.
Like a result, alterations in ad access may not necessarily point out any modify within the platform’s overall user foundation.
The number of social networking customers in Hong Kong Firstly of 2024 was equivalent to 86.two percent of the entire population, nevertheless it’s crucial to anxiety that social networking end users might not characterize exceptional people today (see our comprehensive notes on data to understand why).
Confer with sights on expected alterations in volume of business/output, range of individuals engaged and prices for the coming quarter as as opposed with the current quarter.
It’s imperative that you strain that these promoting attain figures never necessarily signify the same thing as month-to-month Energetic user figures even though, and there may be meaningful dissimilarities involving the scale of YouTube’s advertisement viewers and its complete active user base.
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Note: Google’s marketing assets only publish audience gender data for “woman” and “male” buyers.
These headline stats give an excellent overview in the “state of digital” in Hong Kong, but to be able to seem sensible of how digital traits and behaviours are evolving, we must dig further into the data.
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If you would like check no matter if That is our most up-to-date report for Hong Kong, or should you’re trying to find data on digital tendencies and behaviours in Hong Kong for previous get more info years, you can find DataReportal’s full assortment of reports on Hong Kong by clicking listed here.
This contrasts Along with the gender data supplied during the promoting resources of platforms like Facebook, which relies about the gender that people on their own enter in their own profile.